Coca Cola Kicks Off Campaign To Fight Obesity

Category: Society / Jan 15, 2013 10:40AM EDT
Coca-Cola Co kicked off a new advertising campaign with a two-minute commercial on U.S. cable television on Monday (January 14) highlighting its efforts in fighting obesity, as the soft drink industry faces increasing pressure from local governments and critics. The commercial mentions how Coca-Cola sells about 180 low- and no-calorie drinks, works to produce better-tasting low-calorie sweeteners and has introduced smaller can sizes. This is not the first time Coca-Cola has used advertising to address this issue, but it is a first for television. The move comes as New York City prepares for an upcoming ban on the sale of sugary drinks larger than 16 ounces (0.5 liter) in places like restaurants, movie theaters and stadiums. Another commercial, which talks about Coke’s front-of-package calorie labels, will debut on Wednesday during the popular "American Idol" television show on Fox, which has partnered with Coke, the world's largest soft drink maker, for some time.