Category: Media & Culture / February 5, 2013 3:55 PM EST
Mercedes-Benz Fashion Week in New York is giving every fan a front row seat this season.
What used to be an exclusive insider ‘invite only’ event, is now accessible from anywhere in the world, online, for free!
Running from Thursday Feb 7, through Valentine’s Day on Feb. 14th, every runway show at Lincoln Center will be streamed live online, where nearly 90 designers will present their Fall 2013 collections.
Jarrad Clark, global production director at IMG Fashion, explained how Mercedes-Benz Fashion Week has evolved.
"Social media and digital platforms have really changed the landscape. And these events that use to be all exclusive have now become very inclusive. While you still have the golden ticket to come into the shows, you can actually see the shows out in the wider audience through Instagram, through Twitter, through Pinterest, and obviously, through live streaming. And the consumer's appetite is very, very healthy."
Electricians and carpenters are putting the finishing touches on the Lincoln Center lobby and runways just ahead of opening day.
Stay tuned for behind the scenes coverage with IBTimes TV at Mercedez-Benz fashion week in New York.
Video Source: Reuters