Category: Society / November 26, 2012 8:59 AM EST
Lui Qianping is the new face of a Chinese teenage girls' clothing line .The catch: the model is not your ordinary pretty face, rather, it is a 72-year-old grandpa.
Lui's 24-year-old granddaughter Lu Ting, is one of the college graduates who started up the online boutique in May. Since her grandfather became involved, visits to their online site have increased four-fold and continue to rise.
Lui, who has the nickname 'MaDiGaGa', which literally means 'funny elderly', is now one of China's most recognized models.
Lui says he sometimes looks at fashion programs on television for ideas on how to pose but generally relies on direction from Lu's team but he does, however, have his own opinions on styling.
Lu has been criticized on the Internet and accused of using her grandfather but he insists the experience has put a spring in his step. Lu says the two are now closer than ever.
They don't have firm plans for the future, but Lu says as long as her grandfather is happy and healthy, he will carry on as the face of her business.