New York Fashion Week Fetes Kick off with Juicy Couture's DIY Charms Unveiling

Amidst a sea of fashion journalists and a swirl of candy colors, Juicy Couture unveiled its DIY Charm Collection at its Madison Avenue boutique.

Some might already be familiar with their charm collection, but the DIY line is unlike any other.

Stacey, the store supervisor, explained that the new line of charms are daintier than before, and you can mix and match them to go with anything.  

The myriad of charms would make any girl swoon. From strawberries to elephants, initials to geometric shapes, the DIY collection fits every style. Materials like pave and rose gold will add chic accents to any wardrobe.

As fashion bloggers, journalists and mavens mingled around the room with pink fizzy cocktails in hand, Juicy employees worked to fit each lady with the perfect charm.

The new line is designed to appeal to any age group, not just sorority girls.

It launched at the beginning of January and differs from their previous, chunkier collection.

The do it yourself line allows you to mix and match charms to fit your own personal style.

The charms are currently available in Juicy stores and online in three price groups $28, $32 and $38.

Up next for Juicy Couture are its print and digital ads for the Spring 2012 line.

The campaign will hit the March issues of Vogue, Vanity Fair, InStyle, Elle and Glamour.