Snowy Glamor, As Berlin Fashion Week Begins

Category: Entertainment / Jan 15, 2013 2:55PM EDT
Laotian designer Hein Le kicked off Berlin’s Mercedes-Benz fashion week on Tuesday (January 15) as the German capital gets ready for a dusting of glitz to liven up a grey January. Set up in its spot of honor under the landmark Brandenburg Gate, the Mercedes-Benz tent will host some 50 shows between January15-19 as Berlin hopes to cement its place in the fashion calendar alongside its more glamorous cousins Milan, Paris and New York. Peter Levy the Vice President and Managing Director of IMG Fashion commented on the emergence of Berlin as a Fashion capitol. "Well I think Berlin, now, is a fashion capital and I think probably for the first time, honestly in the last couple of years we can say it is a platform for existing and emerging talent because we have designers that have been on the schedule now - this will be their 10th or 11th show so I think it is really something that is part of the international fashion calendar that the rest of the world is waiting to see," And what better way to illustrate the pull of Berlin for different nationalities than to start the show with Laotian-born, Berlin -dwelling Hien Le Hien Le, who launched his label in 2010, presents discreet cuts with a subtle application of details, producing everything in Germany to the effect of what he calls, 'combining diligent design with accurate workmanship’.