Social Media Week 2014: LiveWorld CEO Discusses How To Humanize Corporate Brands

Category: Companies / Feb 21, 2014 4:18PM EDT

Peter Friedman, Chairman & CEO of LiveWorld, discusses Social Media Week 2014 where the company co-sponsored an event with Pfizer Inc. (NYSE: PFE), which highlighted strategies regulated businesses can use to connect personally with customers in order to turn engagement into business results.