Sunglasses And Social Parties: How One Company Has Nailed The Combination

Category: Companies / Jul 25, 2013 10:31AM EDT

It’s a beautiful summer night here in New York City and Monocle Order is celebrating their second birthday. The eyewear company houses independent sunglass designers from around the world as well as their own eyewear line and tonight they celebrate just how far they have come with their intended goal to dress the eyes of New York City.

Aside from the custom-made designs, Monocle Order has a unique business model: When you buy a pair of their glasses you buy a place in their world in the form of invitations to exclusive parties like this one at The Jimmy Hotel Rooftop in Manhattan’s SOHO.

And if that weren’t novel enough, the company has also developed their own line of sunglass vending machines set to feature at hotels around the country.