Topshop Launches Biggest Show Yet At London Fashion Week

Category: Media & Culture / Sep 16, 2013 11:47AM EDT

Last February Topshop created the most viewed and interactive online fashion show ever. This season Topshop has partnered with the new innovative digital platform CHIRP - a next generation media tool that is designed for the quick and easy share of information between people in the same place via a 'chirp' sound.

World-renowned for it's support of emerging talent in design, music and creative arts, partnering with pioneering sound technology Chirp is a natural extension for the Topshop brand. Some of the biggest up and coming names within the worlds of fashion, music and art will witness the Spring/Summer 2014 show first-hand - taking place at a venue in Regent's Park that will house over 800 people.

With much of this year's focus having been on Asia and North America, Topshop plans a further 49 stores in the Far East over the next twelve months as well as expanding the brand's partnership with Nordstrom by going into twenty eight of their US stores this Autumn.

Company-owned Topshop and Topman stores will also open in other US cities.

The number of Arcadia Group shops as a whole will reach 225 by next summer, along with a further 185 stores launching via franchise partners overseas, including territories like Australia and Chile.

Video Credit: Reuters