Will The Age Of 'Absolute Value' Threaten Tech Giants Apple & Samsung?

Category: Technology / Feb 12, 2014 6:22PM EDT

Emanuel Rosen, co-author of "Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information," discusses how review websites such as Yelp Inc. influence consumer decision marking and how managers should develop more effective marketing strategies. In addition, Rosen weighs in on how product reviews impact tech rivals Apple Inc. and Samsung Electronics.